Print Page | Contact Us | Sign In | Register
Medical Spa & Aesthetic Boot Camps 2018
Share |

Medical Spa & Aesthetic Boot Camps

AmSpa's Medical Spa Boot Camps are intense, two-day training seminars covering legal and business best-practices in the medical spa industry. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.

2018 Boot Camp Dates

Click below to sign up today!

April 7 - 8 | Los Angeles, California

May 19 - 20 | Denver, Colorado

July 14 - 15 | Dallas, Texas

September 15 - 16 | Boston, Massachusetts

October 15 - 16 | Nashville, Tennessee

November 5 - 6 | Orlando, Florida

This premium-value seminar includes:


  • In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
  • Handbook and flash drive with reference resources on how to open a med spa
  • Educational material certified for 5.5 AMA PRA Category 1 CME Credits
  • Breakfast and lunch both days, and a cocktail reception on day 1

  • What our customers say?


    Early Bird Price

    Non-members $ 920 00
    Members $ 820 00
    Additional Attendee $ 775 00
      Sign up a month early to save $75!
      AmSpa Members save an additional $100!

    Full Price

    Non-members $ 995 00
    Members $ 895 00
    Additional Attendee $ 850 00
      Members save $100 off of the full ticket price!
      Success comes with instructions!

    Save $100 on an AmSpa Basic membership with purchase of a Boot Camp ticket!

    Find a Boot Camp near you and sign up now!

    Contact us for exhibitor opportunities.

    Sample Agenda

    8 – 8:30 am Registration and Breakfast

    8:30 – 9 am Opening Keynote
  • Welcome and overview of current state of the medical spa industry.

  • 9 – 10:30 am The Plan
  • How to develop and write a medical spa business plan, step-by-step.
  • How to do market research for your medical aesthetics practice.
  • Timelines for opening a successful med spa. What is the competitive landscape of and need for your services in your area?
  • The Owner Breakdown: Which one are you?
  • Should you work with a consultant?
  • How to profitably design and lay out your space.

  • 10:30 – 10:45 am Morning Break

    10:45 – 11:45 pm The Financials
  • Money matters: Learning how much you need, how you can get it and how can you make the most of it.
  • Review typical one-year budget, profit-and-loss statement and proforma, and learn what’s important to keep an eye on.
  • Managing overhead—what’s appropriate for various business sizes/structures.
  • Putting financial metrics and goals into place and following up on them.

  • 11:45 pm – 12:45 pm Lunch

    12:45 pm – 1:30 pm Hot Topics Panel

    1:30 – 3:30 pm The Law
  • Overview of regional rules and regulations affecting the medical spa, medical aesthetic and laser industries
  • Trademarking your brand.
  • Employment law basics.
  • Current hot topic state-specific issues affecting the industry.
  • Ownership: Who can own a medical spa? How best to structure a corporation?
  • Medical spa supervision and delegation: Must a physician be present and examine every new patient?
  • Anti-kickbacks - The laws surrounding referrals and gift cards.
  • Setting a compensation plan without violating fee-splitting laws

  • 3:30 – 4:00 pm Afternoon Break

    4 – 5 pm The Digital Marketing Ecosystem
  • The importance of social media marketing
  • Designing an effective and profitable website
  • Email marketing
  • Discovering the difference between engagement and conversion
  • Connecting the practice’s current people, processes and tools directly to marketing ROI
  • How to grow your medical spa’s current and future patient base in today’s digital era

  • 5 – 6 pm The Lessons
  • Learn the habits the best medical spa practices have in common.

  • 6 – 7:30 pm Cocktail Reception
    8 – 8:30 am—Breakfast

    8:30 – 9:30 am The Anatomy of a $5 Million Medical Spa

    9:30 am – 10:30 am Building and Increasing Long-term Revenue
  • How to cash in with medical spa retail.
  • Treatment programs.
  • VIP/loyalty program and monthly subscriptions.
  • When do I add treatments and how do I determine the correct price point.
  • How do you figure out an actual ROI?

  • 10:30 – 10:45 am Morning Break

    10:45 – 11:15 am Selling Aesthetic Medicine: Attracting, Consulting, and Closing the Aesthetic Patient
    The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. Terri Ross is the manager of one of the top performing aesthetic centers in the U.S., Lasky Aesthetics of Beverly Hills, and has helped build the practices of renowned surgeons like Dr. Paul Nassif and Dr. Jason Emer. In this session, Ross will teach the following.
  • How to make consultations as profitable and useful as possible.
  • Who should be performing the consultation?
  • Determining whether it should have a price tag.
  • Data points, tracking methods and benchmarks.

  • 11:15 am – 12:15 pm Building a Dream Team
    The best medical spas all cite to their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
  • Recruiting, interviewing and selecting the right team
  • Implementing a performance-based compensation model
  • Charting career paths
  • Employee retention
  • Investing in training and coaching
  • Rewarding and recognizing your team

  • 12:15 pm – 1:15 pm Lunch

    1:15 – 2:15 pm Selecting Your Treatments
    How do you select which treatments to offer? Which treatments are necessary, which have the best ROI, and which should be avoided? Terri Wojak is a world-renowned aesthetician and an expert on the ROI of medical spa treatments, including laser treatments, skin care offerings, and injectables. In this module, attendees will learn the following:
  • Getting a piece of the massive–and growing–aesthetic laser market
  • Injectables–the foundation of any medical spa
  • The 411 on microneedling, dermaplaning and microblading
  • The latest in cutting-edge treatments–PRP, stem cells, and more
  • How skin care can increase the profitability of your medical spa

  • 2:15 – 3:15 pm Creating an Effective and Realistic Marketing Plan
  • Marketing techniques and avenues: Which ones are right for you?
  • How to develop and write a marketing plan, step-by-step.
  • Timing and frequency.
  • Budgeting benchmarks.
  • Marketing tips and tried-and-true techniques.
  • New marketing avenues that show promise.

  • 3:15 – 3:45 pm PANEL: The Social Media
  • What role do social media and online influencers play in your business?



    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

    Dori Soukup

    Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.

    Contact Us

    224 N Desplaines, Ste. 600S
     Chicago, IL 60661

    Phone: 312-981-0993

    Fax: 888-827-8860


    AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

    Follow Us: