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AmSpa's Medical Spa Workshop, Staff Training & Reception
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Philadelphia, PA
Philadelphia Marriott
September 20, 2014

Register Now
Santa Monica, CA
Manhattan Beach

October 6, 2014

Register Now
Chicago, IL
Chicago Marriott

October 27, 2014

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Regulatory and Marketing Track

Concierge Staff Training Track

If you are a physician, med spa owner, manager, nurse or someone that works in the aesthetic or laser industry, this track is for you!

This track is best suited for aestheticians, laser technicians, front desk professionals and spa managers.

Door Prizes


This program will combine AmSpa’s well-known focus on legal and regulatory matters with expert sessions on the business of aesthetics. A parallel track providing hands-on instruction to med spa support staff on issues like answering the phone, selling skincare products/procedures, and treating clients professionally to help increase spas revenues. Attendees will receive the CME monograph Risk Management for the Practicing Physician, an enduring material certified nationally for 5.5 Category I CME hours. Are you an AmSpa member? Call us for your promo code to receive $30 off each attendee.

Regulatory and Marketing Track*

The Agenda* for the regulatory and marketing track will include:

Registration & Breakfast


  • AmSpa Mission
  • Explanation of Concierge Staff Training Track

HIPAA and its application within a medical spa

  • Common HIPAA Liability Exposures
  • HITECH Act of 2009 with expanded HIPAA privacy rules in 2013, what they mean to you
  • Policies and training needed to be HIPAA compliant

Non-competition/Non-solicitation agreements

  • Using non-compete and non-solicitation clauses to protect your practice and create loyal employees
  • How non-competes and non-solicitations help and hurt your practice
  • How to make the agreements enforceable and still have employees sign

Public Relations 101

  • How to utilize and maximize your advertising/marketing budget
  • How to maximize and get coverage of an event
  • How to pitch to Editorial


Selling Injectables

  • How do you compete with those that attend and expect a different price point
  • Selling yourself versus selling price
  • How to hold a party in your office, bring in new clientele and sell other services
  • Competing with Groupon

Social Media

  • Legal considerations
  • Pitfalls

Overview of Midwest region rules and regulations affecting the medical spa, aesthetic and laser industries

  • Commissions: the fee splitting conundrum – is it legal? Is Groupon fee splitting
  • Ownership: who can own a med spa – how best to structure a corporation
  • Medical Spa Supervision and Delegation - must a physician be present, examine every new patient
  • Aestheticians and Laser Technicians: what they can/cannot do in a medical spa
  • The laws surrounding referrals and gift cards
  • Question and Answer Session

Keep More of What You Make: Best Practices in Corporate Structure, Tax Reduction, and Benefit Planning for Medical Spas

  • The best ways to structure the med spa for tax reduction and wealth building
  • Corporate structure for the spa and other related entities, in terms of tax reduction
  • How to reduce taxes at the spa and personal level
  • The optimal use of captive insurance arrangements in the med-spa environment
  • Benefit planning -- including the use of qualified, non-qualified and fringe benefit plans to save taxes and build wealth


OSHA Compliance within a medical spa

  • Five steps to attaining OSHA compliance
  • Seven common areas where OSHA will get you
  • What you should do should your OSHA surveyor pay you a visit
  • How to write and teach your workplace safety programs, who should be trained and what must be kept ongoing

How Digital Marketing can help you Find, Serve & Keep more patients...profitably

  • How to leverage social media to engage new and existing patients
  • How to make sure that your Website is actually converting visitors to paying customers
  • SEO Secrets and Strategies and how you can absolutely make more money with an effective Search Strategy
  • Best practices of email marketing and how to increase new patients and dramatically increase your per patient revenue
  • Blogging - why you can't afford to not do it
  • How to measure ROI with your Digital marketing efforts
  • How to avoid the most common mistakes Medical Spas make when approaching Digital Marketing
  • Using LinkedIn: how to increase your network and visibility, attract more clients and rive traffic to your website, boost your personal brand while forming valuable relationships


Anatomy of a successful medical spa

  • Know your target audience
  • Keeping up with the changing times
  • How to distinguish yourself from your competition
  • Hire the right staff

Secret of my success roundtable discussion with Practical tips

  • What other successful physicians/medspa owners do

*Agenda subject to change

Concierge Staff Training*

Staff concierge and practice building to increase revenues

  • Greeting clients
  • Turning a call into an appointment
  • Scheduling and cancellations
  • Selling products
  • Dressing for success
  • Checking out
  • Referrals
  • Preselling procedures

Patient consultation

  • How to assess a face and what the patient’s needs are
  • Overcoming objections
  • Follow up
  • Securing a loyal patient
  • How fillers increase revenues
  • Dealing with a difficult patient
  • Selling a series
  • How to keep consultations fluid
  • Preventing patient fatigue
  • How to address pricing


  • Working with your local vendors to obtain free products or services and increasing your network
  • Utilizing your patients for referrals
  • Business plans A to Z
  • Working with local media
  • Packaging your services with products
  • Brand recognition
  • Special promotions

AND DON'T FORGET, a 2 hour networking reception that follows!

As many of you have already heard, AmSpa throws one hellava networking reception! This networking reception is one you MUST attend. Mingle with your colleagues, presenters and exhibitors and discuss what you’ve learned during the workshop while enjoying hors d’oeuvres & drinks! There isn’t a better way to absorb, decompress and relax after such a great day!

Philadelphia, PA
Philadelphia Marriott
September 20, 2014

Register Now
Santa Monica, CA
Manhattan Beach

October 6, 2014

Register Now
Chicago, IL
Chicago Marriott

October 27, 2014

Register Now


Aesthetics ExposedAesthetics Exposed by Terri A. Wojak - retail value $145

Environ Body Bag including Dermalac Lotion, Vitamin A-C&E Body Oil, Sunscreen, Sun Hat with Brochure and Sun Care Booklet - retail value $215

Aesthetic Video Source- $50 Gift Certificate


Derma Concepts
Hydra Facial MDPMI
Syneron CandelaViora
Skin PhDSatin Smooth



"I am co-owner and an injector at a multimillion dollar medspa in Georgia. I am so excited your organization has taken the lead to educate a much needed area in healthcare! We have implemented many changes since the conference. You literally saved several employees careers with the information provided in the meeting. Thank you for all of the fantastic knowledge that has not been presented at any other conference. I speak and attend many conferences in this field and I am blown away by the information in one afternoon presentation!" - Dawn

"I just wanted to thank you for hosting such a wonderful and informative event. My co-workers and I received some extremely useful information on marketing, legal issues, sales, and retention.

I look forward to the next one and I really appreciated the information John Treadwell provided. He was also kind enough to take time out of his busy schedule and answer some questions about hosting an upcoming party.Thanks again." – Amy

"A Real Business Forum where Medical Spa Physicians & Managers are looking to see how to open a profitable & legally - bounded clinic!” - Guy

"Thank you for a wonderful event. I learned so much and gained insight on many topics I needed to hear about. Congratulations on what seemed to be a successful meeting.” - Tracy

Philadelphia, PA
Philadelphia Marriott
September 20, 2014

Register Now
Santa Monica, CA
Manhattan Beach

October 6, 2014

Register Now
Chicago, IL
Chicago Marriott

October 27, 2014

Register Now

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