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AmSpa's Medical Spa Workshop, Staff Training & Reception
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Philadelphia, PA
Philadelphia Marriott
Downtown
September 20, 2014



Santa Monica, CA
Marriott
Manhattan Beach

October 6, 2014



Chicago, IL
Marriott Chicago
Downtown

October 27, 2014


Register Now


Regulatory and Marketing Track

Concierge Staff Training Track

If you are a physician, med spa owner, manager, nurse or someone that works in the aesthetic or laser industry, this track is for you!

This track is best suited for aestheticians, laser technicians, front desk professionals and spa managers.

Door Prizes

Exhibitors


This program will combine AmSpa’s well-known focus on legal and regulatory matters with expert sessions on the business of aesthetics. A parallel track providing hands-on instruction to med spa support staff on issues like answering the phone, selling skincare products/procedures, and treating clients professionally to help increase spas revenues. Attendees will receive the CME monograph Risk Management for the Practicing Physician, an enduring material certified nationally for 5.5 Category I CME hours. Are you an AmSpa member? Call us for your promo code to receive $30 off each attendee.


AGENDA
Regulatory and Marketing Track*

The Agenda* for the regulatory and marketing track will include:

8-8:30 am: Registration & Breakfast

8:30-8:40 am: Welcome

8:40-9 am: The Thin Line Between Success and Bankruptcy—Presented by Steven Dayan, MD

9-10:45 am: Overview of Midwest Region Rules and Regulations Affecting the Medical Spa, Aesthetic and Laser Industries—Presented by Craig Haran and Thiersch & Associates

  • Commissions: The fee-splitting conundrum—is it legal? Is Groupon fee-splitting?
  • Ownership: Who can own a med spa and what is the best way to structure a corporation?
  • Medical spa supervision and delegation—Must a physician be present and examine every new patient?
  • Aestheticians and laser technicians: What they can/cannot do in a medical spa.
  • Legal: The laws surrounding referrals and gift cards.
  • Noncompetition/nonsolicitation agreements: Protect your practice and earn loyal employees.
  • Question and answer session

10:45-11 am: Break

11-11:30 am: OSHA Compliance Within a Medical Spa—Presented by Steven Wilder, Sorensen, Wilder & Associates

  • Five steps to attaining OSHA compliance.
  • Seven common OSHA compliance issues.
  • What you should do if an OSHA surveyor pays you a visit.
  • How to write and teach your workplace safety programs; who should be trained on your team; and what training must be ongoing.

11:30-Noon: Social Media—Presented by Barry Herrin, JD, Smith, Moore, Leatherwood

  • Legal considerations
  • Pitfalls

Noon-1 pm: Lunch

1-1:30 pm: Anatomy of a Successful Medical Spa—Presented by Eliza Parker, MD, Cadella Medical Spa and Wellness Center

  • Know your target audience.
  • Keep up with the changing times.
  • Learn how to distinguish yourself from your competition.
  • Hire the right staff.

1:30-2 pm: HIPAA and Its Application Within a Medical Spa—Presented by Craig Haran and Thiersch & Associates

  • Common HIPAA liability exposures.
  • HITECH Act of 2009 with expanded HIPAA privacy rules in 2013—what they mean to you.
  • Policies and training needed to be HIPAA compliant.

2-2:30 pm: Keep More of What You Make: Best Practices in Corporate Structure, Tax Reduction, and Benefit Planning for Medical Spas—Presented by Carole Foos, OJM Group

  • The best ways to structure the med spa for tax reduction and wealth-building.
  • Corporate structure for the spa and other related entities, in terms of tax reduction.
  • How to reduce taxes at the spa and personal level.
  • The optimal use of captive insurance arrangements in the med-spa environment.
  • Benefit-planning, including the use of qualified, nonqualified and fringe benefit plans to save taxes and build wealth.

2:30-3 pm: Hiring Independent Contractors vs. Hiring Employees—Presented by David Thibault, Brown CPA

  • Benefits
  • Drawbacks
  • Control
  • Misclassifying
  • Playing it safe

3-3:30 pm: Break

3:30-4 pm: How Digital Marketing Can Help You Find, Serve and Keep More Patients ... Profitably—Presented byTimothy Sawyer, Crystal Clear Digital Marketing

  • How to leverage social media to engage new and existing patients.
  • How to make sure that your website is actually converting visitors into paying customers.
  • SEO secrets and strategies, and how you can absolutely make more money with an effective search strategy.
  • Best practices of e-mail marketing, and how to increase new patients and dramatically increase your per patient revenue.
  • Blogging—Why you can't afford to not do it.
  • How to measure ROI with your digital marketing efforts.
  • How to avoid the most common mistakes medical spas make when approaching digital marketing
  • Using LinkedIn: How to increase your network and visibility; attract more clients and drive traffic to your website; and boost your personal brand while forming valuable relationships.

4-4:30 pm: Show Me the Money: Increase Your Cash Flow! Drivers for Top-line Revenue and Bottom-line Profit—Presented by Terri Wojak, LE, True U Esthetics

  • How to compete with those that expect a different price point.
  • Selling yourself versus selling price.
  • How to hold a party in your office, bring in new clients and sell other services.
  • Competing with Groupon.

4:30-5 pm: Secrets of My Success Roundtable Discussion—Presented by Terri Wojak, LE, Eliza Parker, MD and Alex Thiersch


*Agenda subject to change


AGENDA
Concierge Staff Training*

The Agenda* for the concierge staff training track will include:

8-8:30 am: Registration & Breakfast

8:30-8:45 am: Welcome

8:45-9:45 am: Professionalism: Presenting Your Best Self—Presented by Emily Katz, EK Truth

9:45-10 am: Break

10-11 am: Patient Consultations: How to Assist in Their Success—Presented by Terri Wojak, LE, True U Esthetics, and John Treadwell, Fabulous Face Presents

11-Noon: Retail and Upselling in the Medical Spa—Speaker TBA

Noon-1 pm: Lunch

1-2 pm: Staff Concierge and Practice-building Techniques—Presented by Terri Wojak, LE, True U Esthetics, and John Treadwell, Fabulous Face Presents

2-2:30 pm: The Pitfalls of Fee-splitting—Presented by Alex R. Thiersch and Renee Coover, AmSpa

2:30-3 pm: Break

3-4 pm: Are You Providing the Best Customer Service?—Presented by Kevin Mendell, Alma Lasers

4-4:30 pm: HIPAA and Its Application Within a Medical Spa—Presented by Craig Haran and Thiersch & Associates

  • Common HIPAA liability exposures.
  • HITECH Act of 2009 with expanded HIPAA privacy rules in 2013—what they mean to you.
  • Policies and training needed to be HIPAA compliant.

4:30-5 pm: OSHA Compliance Within a Medical Spa—Presented by Steven Wilder, Sorensen, Wilder & Associates

  • Five steps to attaining OSHA compliance.
  • Seven common OSHA compliance issues.
  • What you should do if an OSHA surveyor pays you a visit.
  • How to write and teach your workplace safety programs; who should be trained on your team; and what training must be ongoing.

*Agenda subject to change

AND DON'T FORGET, a 2 hour networking reception that follows!

As many of you have already heard, AmSpa throws one hellava networking reception!  This networking reception is one you MUST attend.  Mingle with your colleagues, presenters and exhibitors and discuss what you’ve learned during the workshop while enjoying hors d’oeuvres & drinks!  There isn’t a better way to absorb, decompress and relax after such a great day!

Philadelphia, PA
Philadelphia Marriott
Downtown
September 20, 2014



Santa Monica, CA
Marriott
Manhattan Beach

October 6, 2014



Chicago, IL
Chicago Marriott
Downtown

October 27, 2014


Register Now


ALL ATTENDEES ARE ENTERED TO WIN

Aesthetics ExposedAesthetics Exposed by Terri A. Wojak - retail value $145

Environ Body Bag including Dermalac Lotion, Vitamin A-C&E Body Oil, Sunscreen, Sun Hat with Brochure and Sun Care Booklet - retail value $215

Aesthetic Video Source- $50 Gift Certificate



EXHIBITORS

Derma Concepts
Thiersch & AssociatesHall Render
Frantz WardLashly & Baer
Hydra Facial MDPMI
Syneron CandelaViora
Skin PhDSatin Smooth
MedXPatientNow
UltherapyMaylan

 

TESTIMONIALS

"I am co-owner and an injector at a multimillion dollar medspa in Georgia. I am so excited your organization has taken the lead to educate a much needed area in healthcare! We have implemented many changes since the conference. You literally saved several employees careers with the information provided in the meeting. Thank you for all of the fantastic knowledge that has not been presented at any other conference. I speak and attend many conferences in this field and I am blown away by the information in one afternoon presentation!" - Dawn

"I just wanted to thank you for hosting such a wonderful and informative event. My co-workers and I received some extremely useful information on marketing, legal issues, sales, and retention.

I look forward to the next one and I really appreciated the information John Treadwell provided. He was also kind enough to take time out of his busy schedule and answer some questions about hosting an upcoming party.Thanks again." – Amy

"A Real Business Forum where Medical Spa Physicians & Managers are looking to see how to open a profitable & legally - bounded clinic!” - Guy

"Thank you for a wonderful event. I learned so much and gained insight on many topics I needed to hear about. Congratulations on what seemed to be a successful meeting.” - Tracy


Philadelphia, PA
Philadelphia Marriott
Downtown
September 20, 2014



Santa Monica, CA
Marriott
Manhattan Beach

October 6, 2014



Chicago, IL
Chicago Marriott
Downtown

October 27, 2014


Register Now
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