Brows are the new lips—everyone nowadays wants Cara Delevingne-worthy eyebrows, and the market data proves it.
A survey by The NPD Group reported a 28% increase in prestige eyebrow makeup dollar sales in 2014, which accounted for 11% or $122 million of total prestige eye makeup sales. That number is in sharp contrast to the 3% total U.S. prestige makeup market growth in the same time period.
It’s no wonder then that consumers are seeking more permanent options for fuller brows. Microblading is one way to achieve that look.
Microblading involves creating small cuts in the skin and introducing pigments to mimic the look of real hair. The treatment differs from tattooing in that the pigment lasts two years on average with touch-ups and tends to have a more realistic effect than traditional cosmetic tattooing. The pigment is applied using thin blades, not a tattoo machine, which helps to create a more precise, natural look.
As with most esthetic services, certification varies by state and, in some cases, by city. The American Med Spa Association notes that microblading is regarded as body art in the state of California, and therefore, artists must adhere to the same safety standards concerning bloodborne pathogens and laws as tattoo artists. Whereas, Illinois views microblading as cosmetic tattooing and requires artists to abide by laws defined by the Department of Health.