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Illinois Next Level Workshop
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The NEXT Level

Taking Your Business from Good to Great

October 16, 2017
Rosemont, IL

The NEXT Level is an event for successful medical spa professionals who need help getting to the next level in their business and their careers. Covering topics such as:

  • managing assets and profits;
  • franchising;
  • how to develop partnerships and investments;
  • expanding your medical spa’s footprint;
  • developing an exit strategy;
  • and so much more!



Full Price $ 495 00
    Take Your Practice to the Next! Level

Tentative Agenda

8–8:30 am | Breakfast & Registration

8:30–8:50am Welcome and Opening Session: The Medical Spa Industry—A $4 Billion Market
Speaker: Alex Theirsch, J.D.

The Medical Spa Industry by the Numbers

8:50–9:30am | The Secrets of My Medical Spa Success
Speaker: Terri Ross
Get a peek behind the scenes of one of the most successful medical aesthetic practices in the country. Learn personal secrets of success, including what a thriving medical spa's profit-and-loss statement looks like, to help guide you in your own path of progress.

9:30–10am | Morning Break

10am–12pm | Your Success Story: Breakouts
Breakout leaders: Bryan Durocher, Terri Ross, Dori Soukup
Join your peers and an industry leader for a guided discussion on your specific business. Topics range from which marketing efforts and technological offerings are working for your business and which need improvement, to where your business is succeeding and failing when it comes to revenues and expenses. Take a deep, personal dive into success strategy with this business-focused group. This intimate, hands-on approach will spark new ideas and close efficiency gaps your practice is experiencing. Learn tactics on how to address any pain points and problem areas from those who understand the industry best.

12–1pm Lunch

1–1:45pm | Your Success Story: Revelations Pt I
So, what did you learn? Each group will share the "A-Ha" moments that occurred during breakouts, as well as takeaways that can be implemented in medical spas and medical aesthetic practices.

1:45–2:30pm | Your Success Story: Revelations Pt II
Speaker: Terri Ross
Now that you know what your numbers look like, find out how they compare with top medical spas and medical aesthetic practices. Discover the most important numbers for industry benchmarks as well as number from industry-leading facilities. Learn how the most critical line items on your P&L report can help you measure current success, as well as make crucial decisions for the future. These categories include:
  • Income vs Expense/Annual Revenue/Gross Profit Margin
  • Payroll Expenses
  • Marketing Expenses
  • High-ROI Treatments
  • Other costs to keep an eye on
  • Other out-of-the-box revenue possibilities

2:30–3pm | Positioning Your Brand for Sale
Speaker: Louis Frisina
  • Characteristics of an attractive medical spa
  • What your spa is worth – valuation techniques
  • Buyers POV: What a buyer looks for when purchasing a medical spa

3–3:30pm Break

3:30–4:30pm The Expert Consultation
Speaker: Terri Ross
One of the most overlooked and under-valued processes in a medical aesthetic practice is the consultation. When done correctly, this powerful client interaction can be the foundation of long-term, profitable, and meaningful patient interactions for years to come. Learn from one of the industry's leading consultation specialists on how to make the most of this interaction.

4:30–5pm | $10,000 of Legal Advice in 45 Minutes: The Top 5 Pieces of Legal Advice You Need to Know to Protect your Aesthetic Practice
Speaker: Alex Thiersch, J.D.
  • Dealing with a board investigation
  • How to avoid getting sued
  • Trademarking your brand

5–5:30 | Closing


Bryan Durocher

Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

Louis Frisina

Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise. He also discovered the aesthetic filler Restylane in Brazil, built the market, and sold Restylane to Medicis, along with Perlane and other injectables.

Terri Ross

Terri Ross is managing partner and director of Lasky Aesthetics & Laser Center, which she transformed from a $500,000 to a $2.5 million business in the span of 18 months. She was also a consultant for world renowned plastic surgeon Garth Fisher, M.D. when he opened his medical spa in Beverly Hills. Her experience also spans the corporate world working for several leading medical device companies such as Zeltiq, Medicis, EMD Serono and Johnson & Johnson.

Dori Soukup

is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.



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Rosemont, Illinois, 60018

Contact Us

224 N Desplaines, Ste. 600S
 Chicago, IL 60661

Phone: 312-981-0993

Fax: 888-827-8860


AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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