AmSpa's Medical Spa Boot Camps are intense, two-day training seminars covering legal and business best-practices in the medical spa industry. Both physicians and non-physicians alike will gain the tools to open and/or run an efficient, profitable, and legally compliant medical spa or aesthetic practice.
In-depth executive workshop on operations, marketing, laws, medical spa planning, and more!
Handbook and flash drive with reference resources on how to open a med spa
Educational material certified for 5.5 AMA PRA Category 1 CME Credits
Breakfast and lunch both days, and a cocktail reception on day 1
What our customers say?
This workshop exceeded my expectations - I look forward to applying my newfound knowledge to many areas of my business. I look forward to attending future events. Thank you - I feel like I have established a new business partner with AmSpa.
I believe that the information presented was exactly what anyone would need to create the foundation for a successful business. I was really pleased to know that I would have access to many tools even AFTER the Boot Camp to help me learn more and practically implement what I learned. Worth every penny!
Angela Thorn, Director of Guest Services
Dr. Robert Brown
Making the leap from being medically minded to being "retail minded" is one of the greatest challenges facing clinical professionals. Boot Camp has provided me the initial training to see myself and my services differently, and create a medical spa wellness program that improves the health and self-esteem of my patients.
David Bouslough, Physician
This seminar was worth flying across the country for! In all the conferences I’ve attended, none is more geared towards providing systems and structures for business ownership and growth. Membership to the AmSpa is an absolute must if you are a medical spa owner/manager. If you’re wondering if you should attend a Bootcamp...stop wondering and sign up today.
8:30 – 9:30 am The Anatomy of a $5 Million Medical Spa
9:30 am – 10:30 am Building and Increasing Long-term Revenue
How to cash in with medical spa retail.
VIP/loyalty program and monthly subscriptions.
When do I add treatments and how do I determine the correct price point.
How do you figure out an actual ROI?
10:30 – 10:45 am Morning Break
10:45 – 11:15 am Selling Aesthetic Medicine: Attracting, Consulting, and Closing the Aesthetic Patient
The most important part of a successful medical spa is getting patients in the door and getting them to purchase treatments. Terri Ross is the manager of one of the top performing aesthetic centers in the U.S., Lasky Aesthetics of Beverly Hills, and has helped build the practices of renowned surgeons like Dr. Paul Nassif and Dr. Jason Emer. In this session, Ross will teach the following.
How to make consultations as profitable and useful as possible.
Who should be performing the consultation?
Determining whether it should have a price tag.
Data points, tracking methods and benchmarks.
11:15 am – 12:15 pm Building a Dream Team
The best medical spas all cite to their staff as being the most important aspect of their success. This section will teach you how to find the right personnel; how to interview, train, and coach your team so they are loyal and successful; and how compensate and incentivize staff profitably. Topics include:
Recruiting, interviewing and selecting the right team
Implementing a performance-based compensation model
Charting career paths
Investing in training and coaching
Rewarding and recognizing your team
12:15 pm – 1:15 pm Lunch
1:15 – 2:15 pm Selecting Your Treatments
How do you select which treatments to offer? Which treatments are necessary, which have the best ROI, and which should be avoided? Terri Wojak is a world-renowned aesthetician and an expert on the ROI of medical spa treatments, including laser treatments, skin care offerings, and injectables. In this module, attendees will learn the following:
Getting a piece of the massive–and growing–aesthetic laser market
Injectables–the foundation of any medical spa
The 411 on microneedling, dermaplaning and microblading
The latest in cutting-edge treatments–PRP, stem cells, and more
How skin care can increase the profitability of your medical spa
2:15 – 3:15 pm Creating an Effective and Realistic Marketing Plan
Marketing techniques and avenues: Which ones are right for you?
How to develop and write a marketing plan, step-by-step.
Timing and frequency.
Marketing tips and tried-and-true techniques.
New marketing avenues that show promise.
3:15 – 3:45 pm PANEL: The Social Media
What role do social media and online influencers play in your business?
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.
Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.
Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.