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Illinois Next Level Workshop
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The NEXT Level

Taking Your Business from Good to Great

October 16, 2017
Chicago Suburbs, IL

The NEXT Level is an event for successful medical spa professionals who need help getting to the next level in their business and their careers. Covering topics such as:

  • managing assets and profits;
  • franchising;
  • how to develop partnerships and investments;
  • expanding your medical spa’s footprint;
  • developing an exit strategy;
  • and so much more!



Early Bird Price $ 460 00
Full Price $ 495 00
    Early Bird Pricing: register before 9/16/17 to save $35 off of the full price!

Tentative Agenda

8-8:30 am—Breakfast

8:30-9:30 am Welcome and Opening Session: The Medical Spa Industry—A $6 Billion Market
Speaker: Alex R. Thiersch, JD, AmSpa/ByrdAdatto

Part 1: Going From Good to Great: Identifying Inefficiencies and Finding Hidden Revenue

9:30-10:30 am 3 Most Important Things to Increasing Conversions: People, Tools, and Processes
Speaker: Bryan Durocher, Durocher Enterprises
  • Sales techniques for retail medicine
  • Using patient coordinators to increase your profits
  • Incentivizing your staff to make you money
  • Front desk efficiencies

  • 10:30-10:45 am Break: Morning Break

    10:45-11:30 am Advanced Digital Marketing
    Speaker: Tim Sawyer, Crystal Clear Digital Marketing
  • Marketing to your VIPs
  • Best internal marketing practices
  • How to understand and utilize marketing analytics and reporting

  • 11:30 am – 12:30 pm Business Strategies and Management Practices
    Speaker: Bryan Durocher, Durocher Enterprises
  • Managing inventory to be lean and efficient
  • Understanding financial reports to be a money-making medical spa
  • Retail: The money maker right under your nose

  • 12:30 pm – 1:30 pm Lunch

    Part 2: Cashing In

    1:30-2:30 pm Expanding Your Footprint
    Speakers: Louis Frisina, Bill Brennan, CEO, Kalologie, and Alex R. Thiersch, JD
  • Maintaining quality while opening multiple locations
  • Launching a franchise: the pros and cons
  • How do you know when it’s time to expand

  • 2:30 – 3:30 pm Panel: Going From Good to Great—Finding Efficiencies and Cashing In
    Moderator: Alex R. Thiersch, JD
    Panelists: tba

    3:30 – 4 pm Break

    4 – 5 pm Positioning Your Brand for Sale
    Speaker: Louis Frisina
  • Characteristics of an attractive medical spa
  • What your spa is worth – valuation techniques
  • Buyers POV: What a buyer looks for when purchasing a medical spa

  • 5 – 5:45 pm $10,000 of Legal Advice in 45 Minutes: The Top 5 Pieces of Legal Advice You Need to Know to Protect your Aesthetic Practice
    Speaker: Alex R. Thiersch, JD, AmSpa
  • Dealing with a board investigation
  • How to avoid getting sued
  • Trademarking your brand

  • Speakers

    Bryan Durocher

    Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and is the founder of Durocher Enterprises. He was named one of the "Top 20 People to Know in the Beauty Industry" by Global Cosmetic Industry magazine, and provides coaching, consulting, global, industry trends, and marketing solutions for medical spa and spa professionals internationally.

    Louis Frisina

    Louis Frisina is a renowned biotechnology entrepreneur and aesthetics industry thought-leader. He is Harvard-educated with more than 30 years of success discovering new markets, and has been an advisor to several private equity and hedge funds for M&A and capital raise. He also discovered the aesthetic filler Restylane in Brazil, built the market, and sold Restylane to Medicis, along with Perlane and other injectables.

    Tim Sawyer

    Tim Sawyer is the president and co-founder of Crystal Clear Digital Marketing which provides health and wellness professionals with a fully integrated digital marketing system with a focus on the aesthetic market. Since co-founding Crystal Clear, Sawyer has been published in Dermatology Times, Cosmetic Surgery Times, and Med Spa Management, writing about the new technology eco-system that has emerged in the medical spa community.

    Dori Soukup

    is the founder and CEO of InSPAration Management, a firm specializing in spa and salon business development and advanced education. she is the recipient of the American Spa Preferred Educator award and is a sought-after global speaker within the spa and medical spa industries. She is a published author with articles and insights featured in national and international trade publications in addition to her book, Spa Business Secrets to Increase Profits.



    Embassy Suites by Hilton O'Hare - Rosemont

    Contact Us

    180 N. LaSalle, Suite 3700,
    Chicago, IL 60601

    Phone: 312-981-0993

    Fax: 312-277-3245


    AmSpa provides legal, compliance, and business resources for medical spas and medical aesthetic practices.

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